TrueBoo: Branding & UX for a Smarter Dating Experience
Project Overview
TrueBoo is a dating app built around a proprietary matching algorithm designed to foster more meaningful connections. I was brought on to shape the visual identity and user interface design, helping bring the brand to life across both the app and its supporting digital platforms.
The Challenge
As a new entrant in the dating tech space, TrueBoo needed a distinctive, approachable, and trustworthy brand—something that felt fresh and modern but still emotionally resonant. Beyond the branding, the user interface needed to clearly support the app’s unique algorithm while delivering a seamless, intuitive user experience for first-time users and power users alike.
The Strategy
We grounded the visual identity in human connection, simplicity, and movement, translating the brand’s personality into both static and interactive elements. Working closely with the UI/UX team, I helped define the navigation structure, design patterns, and visual hierarchy—ensuring the app felt effortless to use while expressing the brand’s core values.
Creative Execution
Deliverables included:
Brand Identity Design – Logo, typography, and color palette centered around warmth and trust
App Interface Layouts – Key screen designs across onboarding, profile creation, match results, and messaging
Navigation System – Intuitive, mobile-first flows to reduce user friction and promote engagement
Iconography – A full suite of custom icons to support clean, consistent app navigation
Design System Collaboration – Partnered with UX and dev teams to document styles, components, and states
Results & Impact
The refreshed branding and interface design played a key role in early user testing and product validation. The design helped position TrueBoo as a thoughtful, design-forward alternative to traditional swipe apps—earning strong feedback from testers and stakeholders during its soft launch phase.
“Nebu’s work elevated our app from concept to experience. The brand and UI feel cohesive, modern, and truly user-first.”
— Product Lead, TrueBoo
Project Scope
Role: Brand Designer, UI Strategist
Deliverables: Visual Identity, App Layout Design, Iconography, Navigation System
Collaborators: UX Research & Development Teams
Industry: Tech, Mobile Apps, Dating/Relationship Platforms
