Keep Moving Forward: Empowering Lives Through Purpose-Driven Design
Project Overview
Keep Moving Forward (KMF) is a specialized physical therapy clinic focused on providing intensive therapy for individuals—especially children—with the greatest need for physical rehabilitation. I partnered with the KMF team to develop their brand identity and digital presence, and I continue to serve as their creative consultant, supporting ongoing design and strategy needs across print, digital, and web.
The Challenge
KMF needed a brand that would reflect both its clinical professionalism and its deep compassion for the families it serves. The visual identity had to resonate with a diverse audience—caregivers, children, and healthcare professionals—while clearly communicating the clinic’s specialized, intensive approach to physical therapy.
The Strategy
I developed a brand system centered around hope, motion, and trust—using uplifting colors, clean type, and friendly iconography to express the organization’s mission. Beyond branding, I’ve continued to consult on web UX, print materials, and digital communications to help KMF expand its reach, unify its message, and maintain consistency across platforms.
Creative Execution
Key deliverables and ongoing contributions include:
Brand Identity Design – Logo system, color palette, typography, tone of voice
Web Design Consultation – Navigation, accessibility, content flow, and layout strategy
Print Collateral – Patient welcome packets, brochures, signage, and clinic materials
Marketing Graphics – Social media templates, event promotions, and donor communication assets
Creative Direction – Ongoing visual strategy and brand stewardship as the clinic grows
Results & Impact
The refreshed brand has helped KMF strengthen trust with patients and their families, support its fundraising goals, and present a clear, compassionate message across channels. As the clinic continues to grow, I provide ongoing creative support to ensure that every visual touchpoint reflects KMF’s mission and care.
“Nebu understands our heart and our mission—and he’s helped us communicate that through every aspect of our brand.”
— Founder, Keep Moving Forward Physical Therapy
Project Scope
Role: Brand Designer, Creative Consultant
Deliverables: Identity System, Print Materials, Web & UX Strategy, Marketing Assets
Ongoing Support: Visual brand direction, campaign development, and cross-platform creative
Industry: Physical Therapy, Pediatric Care, Nonprofit Healthcare
