Pfizer: Clarifying Benefits for a Global Healthcare Workforce
Project Overview
Pfizer partnered with WTW to elevate its internal benefits communications across its U.S. workforce. I led the creative development of a design system that translated complex information into clear, branded content—ensuring every employee, from lab to leadership, could navigate their benefits with confidence.
The Challenge
As a global leader in healthcare, Pfizer required communications that reflected its scientific credibility and employee-first values. The challenge was to create print and digital materials that made detailed HR and benefits content accessible and engaging—without overwhelming or oversimplifying.
The Strategy
I developed a design system rooted in clarity, empathy, and brand alignment. The creative approach balanced Pfizer’s corporate professionalism with human-centered visual storytelling, resulting in a cohesive toolkit that worked across both digital and physical channels.
Creative Execution
Deliverables included:
Print Collateral – Enrollment guides, flyers, and benefit plan summaries
Digital Graphics – Web banners, email templates, and intranet visuals
Infographics & Icons – Designed to simplify topics such as medical, dental, HSA/FSA, and retirement options
Template System – Scalable layout framework to ensure future consistency across campaigns
Copy + Visual Alignment – Partnered with strategists and writers to ensure messaging clarity
Results & Impact
The revamped campaign helped employees make informed decisions during open enrollment, leading to improved satisfaction scores and fewer support inquiries. The system also laid the groundwork for future communications across wellness and DEI initiatives.
“The work brought a new level of polish and clarity to our HR materials—it truly reflected Pfizer’s standard of excellence.”
— Director of Benefits Communication, Pfizer
Project Scope
Role: Lead Designer, Visual Communication Strategist
Agency Partner: WTW
Deliverables: Print & Digital Enrollment Materials, Design System, Custom Infographics
