FUJIFILM: “Show Your Healthy Colors” Campaign
Project Overview
Fujifilm launched the “Show Your Healthy Colors” initiative to drive awareness of its healthcare offerings through a people-first lens. I served as lead designer and creative partner, helping transform the campaign into a vibrant, relatable story that united technology, wellness, and human connection.
The Challenge
Fujifilm needed to communicate complex healthcare capabilities in a way that would resonate emotionally. The campaign had to shift perception—from a tech company to a trusted wellness partner—without losing brand equity. The solution needed to work across digital, print, and event channels.
The Strategy
We built the campaign around the idea of vibrancy and inclusivity—using color as a metaphor for vitality and health. My role was to create a cohesive brand system that married corporate design standards with a bold, human-centered visual language.
Creative Execution
Working closely with the client and content teams, I delivered:
Campaign Identity System – Typography, color palette, logo lockups
Print Collateral – Brochures, trade show graphics, signage
Social Graphics – Designed for visibility and quick engagement
Video Frames & Event Assets – Motion-friendly templates and booth materials
Messaging Integration – Partnered with copywriters to align visuals with the emotional arc of the campaign
Results & Impact
The campaign successfully reintroduced Fujifilm’s healthcare business to both B2B and consumer audiences. It stood out in trade shows and digital placements, driving stronger engagement metrics and broadening brand perception across healthcare sectors.
“This campaign gave Fujifilm’s healthcare story a heartbeat. It brought energy and emotion to an industry that often feels sterile.”
— Senior Marketing Manager, Fujifilm
Project Scope
Role: Lead Designer, Visual Strategist
Agency Partner: WTW
Deliverables: Campaign Identity, Print Collateral, Social Media, Event Graphics, Video Templates
