Henry Schein: Simplifying Benefits Communication Through Smart Visual Design
Project Overview
Henry Schein, a global healthcare solutions provider, partnered with WTW to streamline and modernize its internal benefits communication. I led the creative development of a visual system that turned complex information into a clear, accessible experience for team members across departments and locations.
The Challenge
Employee benefits communications often feel dense, impersonal, and hard to navigate—especially in a global organization like Henry Schein. The HR team needed a way to present benefits information that was clear, consistent, and engaging, while staying true to the company’s professional brand identity.
The Strategy
My design approach focused on clarity, hierarchy, and empathy. Working closely with content and strategy teams, I developed a flexible visual system using approachable colors, clean typography, and purposeful layouts. The goal was to make the experience of engaging with benefits materials feel intuitive, welcoming, and informative.
Creative Execution
Deliverables included:
Print Materials – Enrollment guides, flyers, and summary documents designed for readability and clarity
Digital Assets – Web banners, email templates, and HR portal graphics
Visual Framework – Modular templates that allowed for consistent messaging across touchpoints
Custom Iconography – Visual symbols to simplify and reinforce key benefit categories
Tone & Message Alignment – Worked with the writing team to ensure that tone, visuals, and messaging worked seamlessly together
Results & Impact
The new design system helped increase employee interaction with HR communications during the benefits enrollment period. The materials supported clearer decision-making and reduced confusion across the organization, earning strong feedback from the internal communications team.
“The materials were professional, easy to follow, and looked great. It really elevated our entire benefits experience.”
— Director of Employee Communications, Henry Schein
Project Scope
Role: Lead Designer, Visual Strategist
Agency Partner: WTW
Deliverables: Print & Digital Benefits Materials, Visual Identity System, Iconography
